Remembering Jordanos 1915-1985
By Erin Graffy de Garcia
Remembering Jordanos is the story of a popular chain of family owned grocery stores throughout Santa Barbara County, as seen through the eyes of the employees. The narrative observes the transformations in society and in Santa Barbara: and how the Jordanos strategically adapted their business to accommodate the changes following post World War I, the Earthquake of 1925, Prohibition, the Great Depression, World War II, the 1950s technological innovation and the 1960s boom.
Readers will discover how grocery shopping changed from and order-and-delivery service to self-serve supermarkets. Also how World War II affected the community…from rationing stamps to “coloring your margarine” (who remembers the little bead of yellow?) and even Japanese internment. The narrative also provides a fascinating look at how immigrant families succeeded in the first half of the twentieth century.
284 Pages; Soft Cover; ISBN: 978-0-9635018-4-4